The Now Sound of Mexico

Surprising, fresh, neat — these would be the first three words to describe this project. The Now Sound of Mexico is a careful selection made by The Lounge King (The Lounge King Show, "Mix 96" Montreal, Luxuriamusic.com USA, and Ibero909radio Mexico City), who traveled to Mexico to meet this great new generation of Mexican artists. "When I heard the samples I was captivated by the freshness, the humor, and the unique sound (hard to find these days) of those great musicians," says King.

Mexico has a history full of color, music, and magic, and it is usually associated with mariachis, sombreros, cactus, and tequila. Yet, the new generation of innovative Mexican artists is changing the face of music associated with Mexico; a good example of that is the project called Discos Konfort (from which most of the songs come). That project began a few years ago as a musical non-profit exchange and sound workshop between its creators; it went from the experimental, non-conventional to the chill-ambiance moods with its own Mexican seal.

The album also features artists from different regions of Mexico such as Mexico City, Ciudad Juárez, Texcoco, and Tijuana, where they were able to mix new music disciplines with the richness, humor, urban culture, and history of that country. The Now Sound of Mexico is an example of the creative energy coming from Mexico; it is the new sound that comes from this one-of-a-kind country. Definitely a collectible in a limited edition. Viva Mexico!